Pura Pharma

Art Direction • Web design • Packaging • 3D
Pura Pharma is an Italian brand specializing in natural supplements, crafting targeted solutions for the most common health concerns faced by women.
Client

Pura Pharma

Credits

Art Director & web designer: Enrico Deiana

3D Artist: Alessio Ruggiu - Mattia Mura

Year
2024

For this project, I led the Art Direction and Product Design, focusing on creating a brand identity that communicates the high quality of the products with a sense of elegance and minimalism. My goal was to develop packaging that is instantly recognizable and memorable, ensuring it stands out on store shelves. To keep the process lean, I utilized 3D rendering for all visual elements, giving the brand a dynamic, polished look. These visuals were then integrated into various channels, including the eCommerce site, email marketing newsletters, social media posts, and ads, creating a cohesive and impactful presence across all touchpoints.

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