Pura Pharma
Art Director & web designer: Enrico Deiana
3D Artist: Alessio Ruggiu - Mattia Mura
For this project, I led the Art Direction and Product Design, focusing on creating a brand identity that communicates the high quality of the products with a sense of elegance and minimalism. My goal was to develop packaging that is instantly recognizable and memorable, ensuring it stands out on store shelves. To keep the process lean, I utilized 3D rendering for all visual elements, giving the brand a dynamic, polished look. These visuals were then integrated into various channels, including the eCommerce site, email marketing newsletters, social media posts, and ads, creating a cohesive and impactful presence across all touchpoints.